Dominga
Soft Type · Kyle Letendre
displaycustom lettering
A custom logotype created for New Belgium Brewing's Mimosa-inspired sour ale, drawn with a loose, breezy 70s character suited to brunch-themed branding.
About
Commissioned through Good Beer Hunting with art direction by Araña Schulke, the lettering was refined to carry a relaxed, sun-soaked quality across a range of sizes. The brief called for a wild yet legible style that could sit comfortably on both a beer can and at small scales. It is a bespoke piece rather than a retail typeface.
Classification
Hand-drawn custom logotype with a loose, retro 70s character; classified as display due to its bespoke, single-use lettering nature rather than a retail typeface.
Weights
Regular
Languages
Latin
Tags
customletteringretro70sdisplaylogotypehanddrawnbeer