Collective Arts Brewing
Soft Type · Kyle Letendre
displaylettering
Custom hand-lettering created for a Pride label on Collective Arts Brewing's Rhubarb & Hibiscus Gin, presented as a series of faux-vintage matchbook designs.
About
Kyle Letendre produced the lettering and illustration for this bespoke project, drawing on the visual language of vintage ephemera and queer nightlife culture. The work takes the form of fabricated matchbooks, evoking the small mementos collected on nights out in queer spaces. Art direction was provided by Steve St. Jean.
Classification
Custom hand-lettering produced for a specific client project rather than a retail typeface release; decorative and illustrative in character, consistent with display and lettering category.
Languages
Latin
Tags
letteringcustomillustrationvintagedisplayhanddrawnpackagingqueer