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Brothers Gerard Baking Company

Soft Type · Kyle Letendre

View on Soft Type
displaycustom lettering
Brothers Gerard Baking Company specimen from Soft Type

A custom logotype and lettering project for Brothers Gerard Baking Company, a frozen biscuit and scone brand with a century-old family recipe.

About

Kyle Letendre redrawn the brand's logotype and collaborated on updated packaging under the art direction of Tyler Patrick Deal. Illustrations were contributed by Ryan Troy Ford. The work is a commissioned branding and lettering project rather than a retail typeface release.

Classification

A bespoke logotype and lettering project for a baking brand, not a retail typeface. Classified as display due to its custom, illustrative lettering character intended for packaging and branding use.

Weights

Regular

Languages

Latin

Tags

customletteringlogotypebrandingpackagingbespokedisplay