A single-weight display face built around stylish ligature connections, aimed squarely at logo and wordmark design for fashion and beauty branding.
About
Brand centres its appeal on an extensive ligature system accessible via lowercase letter pairs, allowing designers to construct custom typographic combinations for wordmarks and packaging. The typeface ships in one regular style only, with PUA encoding for broad software compatibility and multilingual Latin support. Its refined connections and premium character suit wedding stationery, social media graphics and beauty product packaging rather than extended text.
Classification
Although the foundry tags it as serif, Brand is a display typeface defined primarily by its decorative ligature connections and branding-focused character, placing it firmly in the display category rather than a functional serif.