Hello Fresh
Resistenza Type · Giuseppe Salerno, Paco González · 2020
Hello Fresh is an all-caps casual hand-lettered display family with a bouncing baseline and OpenType alternate glyphs, suited to food packaging, labels and artisanal branding.
About
Designed by Giuseppe Salerno and Paco González of Resistenza, Hello Fresh is a four-style hand-drawn all-caps family — Regular, Bold, Slanted and Bold Slanted — each carrying two alternate glyph sets to vary texture across repeated characters. Its bouncy, informal baseline gives it a natural hand-lettered quality without the connecting strokes of a true script. Best suited to food packaging, holiday cards, fashion labels and invitations; too decorative for body text or sustained reading.
Classification
All-caps casual hand-drawn display typeface with a bouncing baseline. Not a connected script — letterforms are individual, upright or slanted, with two alternate glyph sets per style accessible via OpenType to simulate natural hand-lettered variation. Four-style family: Regular, Bold, Slanted, Bold Slanted. No true italics; Slanted styles are obliques.