Big Mamma
Resistenza Type · Giuseppe Salerno and Paco González · 2020
A handdrawn slab with deliberately rough, organic letterforms suited to artisanal food, children's and organic-branding contexts.
About
Big Mamma is a handdrawn slab serif from Resistenza Type, released in 2020 by designers Giuseppe Salerno and Paco González. Its uneven strokes and DIY roughness give it a handmade character well suited to food packaging, children's materials and organic branding. The family is compact at three styles — Regular, Italic and Back Slanted — which limits its versatility beyond those specific display uses.
Classification
Informal handdrawn slab serif with deliberately uneven strokes and visible hand-construction irregularities. Casual, organic character — closer to display lettering than a workhorse slab. Not a revival of any historical model; the irregularity is the design intent.