A bold, hand-lettered display sans in two weights, accompanied by an illustrated dingbat set, designed for expressive headlines and friendly branding.
About
Mindset pairs controlled, quirky letterforms with a bespoke feel suited to packaging, logotypes and confident headline work. Two styles, Regular and Slim, offer some range within a single personality, while a companion Pics dingbat set extends its decorative potential. The design sits comfortably in casual brand contexts where character is valued over neutrality.
Classification
A bold, hand-lettered display sans with playful, bespoke letterforms intended primarily for headlines and packaging rather than text setting. The quirky, controlled shapes place it firmly in the display category rather than a conventional grotesque or geometric sans.