Rodia
Paulo Goode · Paulo Goode · 2020
A geometric sans inspired by 1985 hand-painted signage on Pico Boulevard, Los Angeles, distinguished by hooked terminals on diagonal strokes and a triangular crossbar motif across nine weights with matching obliques.
About
Rodia takes its personality from a handful of idiosyncratic letters found in vintage Los Angeles signage, extrapolating their distinctive 'feet' and 'hands' terminals across the full character set. Diagonal glyphs including /R/, /K/, /V/, /W/, /X/ and /Y/ carry the signature hooked terminals, while a triangular crossbar motif appears in a stylistic set offering alternates for /A/, /E/, /F/, /G/, /H/, /Q/ and /S/. Eighteen styles spanning nine weights in roman and oblique cover all Latin European languages with 400-plus glyphs including proportional figures and standard fractions.
Classification
A geometric sans with distinctive quirky terminals on diagonal strokes, inspired by hand-painted signage lettering. The oblique styles and consistent geometric skeleton place it firmly in the geometric sans tradition, though its idiosyncratic terminals and triangular motifs give it an oddball character.