Rhetoric
Paulo Goode · Paulo Goode · 2019
A humanist display family of 18 fonts built around an 'upright italic' concept, where cursive letterform traits are applied to the roman cuts rather than reserved for italic styles.
About
Rhetoric spans nine weights from Hairline to Ultra, each with a matching italic, and is distinguished by roman glyphs that carry the flowing quality typically associated with italic cuts. Voluptuous caps for A, M, U, V, W, X and Y amplify the family's quirky character. Designed for branding, headlines and short text runs, it includes alternates and discretionary ligatures for further typographic embellishment, with full Latin European language coverage added in the 2021 v2.0 update.
Classification
Described explicitly as a humanist sans with an 'upright italic' treatment applied to roman glyphs, giving the display family a cursive character without being a true script. The voluptuous caps and flowing curves place it firmly in the humanist tradition.