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Showcard Moderne

Parkinson Type Design · Jim Parkinson

View on Parkinson Type Design
displayArt Deco display
Showcard Moderne specimen from Parkinson Type Design

A display face modelled on the hand-lettered showcards of early 20th-century American commercial art, conveying the period's bold, cheerful irreverence.

About

Showcard Moderne draws on the vernacular lettering tradition of American storefronts and commercial showcards from the 1900s to 1930s. The design captures the painted, confident strokes of that era rather than sanitising them into formal geometry. It suits period-themed branding, packaging and headlines that call for authentic Americana flavour.

Classification

Bold, decorative lettering face inspired by early 20th-century American commercial showcard lettering. The exuberant, hand-painted quality places it firmly in the display category with Art Deco vernacular roots.

Weights

Regular

Languages

Latin

Tags

displayart-decoletteringcommercialvintageamericanadecorativeshowcard