Modesto
Parkinson Type Design · Jim Parkinson
A display family derived from Jim Parkinson's hand-lettering for the Ringling Bros. and Barnum & Bailey Circus logo, rooted in the sign-painting tradition of the late 19th and early 20th centuries.
About
Modesto draws directly from the American sign-painting and circus poster tradition, formalising a style of lettering Parkinson developed for one of the most recognisable circus brands in history. The family captures the bold, characterful forms that defined commercial lettering of the era. Its heritage makes it one of the more authentically sourced display families in its genre.
Classification
Decorative display type rooted in late 19th and early 20th century American sign-painting tradition, with strong circus poster heritage. The letterforms reflect the bold, ornate character of wood type and hand-lettered showbill typography.