Jimbo
Parkinson Type Design · Jim Parkinson
A high-spirited display serif with nine styles, drawing on mid-20th century advertising lettering and signpainting tradition in the manner of an exuberant Bodoni.
About
Jimbo channels the informal energy of mid-century American advertising and hand-lettering into a structured serif display face. The designer describes it as a 'Happy Bodoni', pointing to high contrast letterforms given a warm, approachable personality rather than cold formality. Nine styles give it reasonable range for headline and display applications.
Classification
A decorative serif display face with roots in mid-20th century advertising lettering and signpainting, described by the designer as a 'Happy Bodoni', suggesting high contrast with an expressive, informal character suited to headlines and display use.