Commerce Gothic
Parkinson Type Design · Jim Parkinson
A shaded open sans in the tradition of mid-19th century American display gothics, with curious inline ornamentation that sets it apart from plain grotesque revival work.
About
Commerce Gothic takes its cues from the decorative wood type and display fonts of mid-19th century America, applying an eccentric shading treatment to an open sans-serif structure. The inline detailing gives the face a distinctly period character while keeping it legible at display sizes. It suits headline and branding work where a touch of historical American print culture is wanted.
Classification
An open sans-serif with decorative inline/shading treatment, placing it firmly in the display category. The shading echoes mid-19th century American wood type and display typefaces rather than functional text grotesques.