Vila Inglesa
Papanapa · Felipe Saraiva, Gustavo Garcia, Laís Matias, Rafael Okuda, Verônica de Oliveira
A custom typographic identity created for the rebrand of Hotel Vila Inglesa, a historic property in Campos do Jordão, Brazil, designed to balance heritage with a warmer family-oriented tone.
About
The typography forms part of a broader visual identity developed by Papanapa for Grupo Mazzaropi's repositioning of the hotel, which has operated since 1948. It draws on historical references echoed in the hotel's architecture, aiming for familiarity without nostalgia. The verbal identity, developed with Criatexto, informed the typographic direction towards approachability and warmth.
Classification
The page describes a brand identity project for a hotel, not a retail typeface. The typography is referenced as part of a broader visual identity system, described as warm and approachable, consistent with a custom or curated display serif used in heritage-inflected branding.