SESC Verão
Papanapa · Gustavo Garcia, Lucas Rodrigues · 2022
A visual identity system developed for the 27th edition of Sesc Verão, pairing a neutral typeface with dynamic geometric patterns and a vibrant colour palette.
About
Created for Sesc's 2022 summer programme, the identity draws on movement and transformation as conceptual anchors, generating dozens of pattern compositions that keep each application distinct while maintaining coherence across digital and static media. The existing Sesc Verão logo was updated to foreground the year 2022, strengthening its presence throughout the system. The result is a flexible language that balances brand unity with individual expression across workshops, installations and promotional material.
Classification
The identity uses a vibrant, pattern-driven visual language with neutral typography as a supporting element; classified as display given the project-specific, expressive graphic system described.