SESC NÓS
Papanapa · Cassia Freire, Gustavo Garcia, Luana Lellis, Lucas Rodrigues
A custom organic wordmark created by Papanapa for Sesc's NÓS initiative, using fluid letterform connections to express community and collective identity.
About
Designed as part of a full visual identity redesign for Sesc's NÓS programme, the wordmark uses organic typography and flowing connections between letters to reinforce the project's themes of networks and solidarity. The identity pairs the logotype with vibrant colours and hand-crafted illustrations that can combine in variable compositions. The project marked the programme's return to in-person activities following the pandemic.
Classification
A bespoke organic wordmark designed for a specific brand identity project, featuring fluid connections and hand-crafted letterforms that prioritise expressive, community-oriented aesthetics over conventional typographic classification.