SAAG
Papanapa · Gustavo Garcia, Gustavo Kone, Luana Lellis, Lucas Rodrigues
A bespoke logotype designed for architecture studio SAAG, built around the visual meeting point of its four letters to reflect the studio's concept of connected ideas and spaces.
About
Created by Papanapa as part of a full brand repositioning, the SAAG wordmark uses the central connection of its letterforms as a structural device, mirroring the studio's design philosophy of dialogue between scales and disciplines. The visual system paired with the mark is described as light and fluid, permitting limitless compositions across touchpoints. Verbal identity was developed in collaboration with Criatexto under the concept 'The space for time'.
Classification
The SAAG logotype is a custom geometric display design built around the visual connection of its letterforms, functioning as a bespoke identity mark rather than a retail typeface family.