NOON
Papanapa · Gustavo Garcia, Lucas Rodrigues
A visual identity typeface system developed for NOON, a Brazilian non-alcoholic beer brand, pairing two expressive display faces — Graf and Plakat — within a minimal, confident compositional framework.
About
Created as part of a full brand identity project for Ambev's NOON brewery, the type selection centres on two expressive faces that work alongside a geometric O-form motif to create a cohesive visual system. The pairing is designed to counter category clichés, projecting a self-confident, premium character without leaning on alcohol-free signifiers. Minimal compositions and bold typographic hierarchy define the brand's visual language.
Classification
The page describes a visual identity system using two expressive display typefaces, Graf and Plakat, selected for their expressive quality and interaction with minimalist compositions, placing them firmly in the display category.