La Mia
Papanapa · Cassia Freire, Gustavo Garcia, Luana Lellis, Lucas Rodrigues
A bespoke wordmark and visual identity created by Papanapa for a Brazilian self-service gelato retailer, pairing custom lettering with an extensive flavour-led colour palette and illustration system.
About
Developed around the tagline 'Gelato Conforto', the identity balances accessibility with a sense of Italian craft, expressed through a light, custom wordmark and a typographic combination described as surprising. The studio extended the system across more than 50 packages, posters, social media and uniforms, supported by a series of container and popsicle illustrations. The project won recognition from the Latin American Design Awards and was featured in Dieline, Brand New and BP&O.
Classification
A bespoke wordmark and visual identity system designed for a retail gelato brand, falling into the display category by virtue of its custom lettering and brand-specific application rather than functioning as a retail typeface family.