Instituto Blooma
Papanapa · Gustavo Kone, Gustavo Garcia, João Jeveaux, Luana Lellis, Verônica Oliveira
A bespoke visual identity typeface developed by Papanapa for the Blooma Institute, pairing elegant, restrained letterforms with a light colour palette suited to a youthful Brazilian STEAM-focused audience.
About
Designed as part of a full brand system for the Blooma Institute, the typography supports a visual identity grounded in the Heroine archetype, projecting confidence and optimism rather than charity. The typeface works across digital and physical touchpoints, shifting in chromatic context between subdued tones for parents and partners and vibrant palettes when addressing the institute's core audience of girls. Typeface credit is given to Ellen Luff.
Classification
The page references elegant, simple typography suited to a youthful, modern audience; the credited typeface designer is Ellen Luff, suggesting a clean humanist sans used as the typographic anchor for the visual identity.