GAVB
Papanapa · Gabriela Almeida, Gustavo Garcia, Lucas Rodrigues
A bespoke visual identity typography developed for GAVB, the data and AI brand within Grupo Boticário, pairing analytical rigidity with digital clarity.
About
Designed by Papanapa in partnership with Criatexto, the type direction supports a brand repositioning centred on data-driven decision-making and analytical intelligence. The objective sans-serif selection reinforces sophistication and credibility across digital environments. The broader identity system pairs this typographic tone with a structured logo, layered graphics and a refined palette to distinguish GAVB from competitors in the retail tech space.
Classification
The page describes an objective, sophisticated sans-serif selected to reinforce credibility and practicality in a tech-brand identity context, consistent with a geometric sans approach.