Galena
Papanapa · Gustavo Garcia, Gustavo Kone, Luana Lellis, Lucas Rodrigues
A bespoke wordmark designed for the professional development platform Galena, featuring angled letterform details that evoke growth and directional change.
About
Created as part of a broader visual identity system, the custom logotype uses angled cuts within its letterforms to reflect the brand's focus on career progression and new paths. Dynamic shapes derived from the logo's tilt underpin the wider identity system, providing a structural vocabulary for motion, illustration and colour application. The palette bridges the heritage of Galena and the acquired Edupass brand while projecting a forward-looking, technology-oriented character.
Classification
The Galena wordmark is a bespoke logotype featuring angled details and custom letterforms designed to convey growth and directionality, placing it firmly in the display/custom lettering category.