Benza
Papanapa · André Arruda, Isabella Mello, Gustavo Garcia, Thiago Bellotti
A bespoke wordmark designed for a Brazilian restaurant, combining geometric simplicity with elegance to reflect both the chef's technique and the warmth of Minas Gerais cuisine.
About
Developed by Papanapa as part of a full visual identity for chef Pablo Oazen's restaurant Benza, the logotype balances minimalist construction with an elegant finish. The brief required bridging sophistication and charisma, resulting in a mark that navigates between classic and contemporary registers. It sits within a broader system using soft colour palettes, contrasting typographic styles and material textures to evoke Brazilian gastronomic heritage.
Classification
The typeface is described as a custom wordmark combining simple geometric shapes with an elegant touch, sitting within a visual identity system that mixes contrasting typographic styles. Classified as display given its bespoke logotype nature and lack of a retail typeface offering.