77SOL
Papanapa · Cassia Freire, Gustavo Garcia, Luana Lellis, Lucas Rodrigues · 2023
A bespoke all-capitals wordmark designed by Papanapa for Brazilian solar energy company 77SOL as part of a full brand identity renewal in 2023.
About
The wordmark was developed alongside a redesigned symbol referencing the company's original three solar panel motif, with capital lettering chosen to reinforce structural stability in the logo. The broader identity system pairs the wordmark with animated rectangular forms and a refined colour palette that introduces a gradient evoking clear skies. The result is a cohesive visual system built to increase market presence and communicate the brand's focus on sustainable and technological innovation.
Classification
The 77SOL identity uses a bespoke all-capitals wordmark designed for brand stability and visual impact, fitting the display category as a purpose-built logotype rather than a retail typeface family.