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scriptCasual script
Swing specimen from P22 Type Foundry

A mono-weight casual script redrawn by Sol Hess for Lanston Type, based on ATF's Kaufmann Bold of 1936, evoking the hand-lettered advertising aesthetics of the 1930s and 40s.

About

Originally derived from Kaufmann Bold, released by American Type Founders in 1936, the face was lightly reworked by Sol Hess, head of Lanston's punchcutting department. Its even stroke weight and connected letterforms made it a fixture of mid-century menus, clothing advertisements and automotive press. The single Bold weight reflects its origins as a display-oriented workhorse for commercial print.

Classification

A mono-weight connecting script derived from Kaufmann Bold (ATF, 1936), redrawn by Sol Hess for Lanston Type. Its uniform stroke weight and casual, brush-like letterforms place it firmly in the casual advertising script tradition.

Weights

Bold

Languages

CatalanCroatianDanishDutchEnglishFilipinoFinnishFrenchFulaGermanHungarianIndonesianItalianMalayMalteseNorwegianPortugueseRomanianSlovenianSpanishSwedishTurkish

Tags

scriptcasualmono-weightadvertising1930sretrohandwritingvintage