A three-weight display serif by Cyrus Highsmith, built for headlines and decorative use, with swash capitals adding an extra flourish.
About
Designed by Cyrus Highsmith and released in 2012, Serge is a departure from his utilitarian workhorse families, pitched instead at decorative blurbs, signage and headline work. Three weights run from Regular to Black, each retaining an agile, expressive quality rather than gaining solidity as the weight increases. A set of swash caps extends the family's ornamental range without tipping into excess.
Classification
Serge is described as an acrobatic, decorative design intended for headlines, signs and blurbs rather than text setting, with swash caps and an expressive character that places it firmly in the display category.
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