Studio Museum in Harlem 50 Years Anniversary
Morcos Key · Morcos Key · 2018
A bespoke mark and design system created by Morcos Key for the Studio Museum in Harlem's 50th anniversary gala, building on the institution's existing identity by 2x4 and Original Champions of Design.
About
Designed to celebrate five decades of the Studio Museum's community engagement in Harlem, the system centres on a new anniversary mark that integrates with the existing institutional identity. The collateral suite extends the visual language established by 2x4 and Original Champions of Design rather than replacing it, treating continuity as a form of respect for the institution's history.
Classification
This is a bespoke identity mark and design system rather than a retail typeface; classified as display due to its celebratory, event-specific lettering context.