M7
Morcos Key · Morcos Key
displaygeometric display
A custom bilingual display typeface created for the M7 innovation centre in Doha, built on a modular geometric system reflecting the brand's concept of structured play.
About
Designed in conjunction with a broader visual identity developed with 2x4, the typeface supports both Latin and Arabic scripts for Qatar's flagship design, fashion and tech hub in Msheireb, downtown Doha. Its construction draws from the identity's central motif of seven interlocking parts, translating a modular spatial logic into letterform design.
Classification
The typeface is a custom geometric display face designed as part of a visual identity system, constructed from modular building blocks reflecting the structured play concept of the M7 brand.
Weights
Regular
Languages
LatinArabic
Tags
customidentitygeometricmodularbilingualarabicdisplaybranding