Boo Design Studio
A bespoke geometric display typeface created for Qatari practice Boo Design Studio, anchoring a logo system that unifies the studio's Market, Business and Studio activities.
About
Designed by Morcos Key as part of a broader identity project, the typeface blends expressive letterforms with geometric precision to reflect the studio's playful yet considered design ethos. It functions as the central visual element within a dynamic logo system, adapting across three distinct sub-brands. The character of the type is conceived as both aesthetic object and allegorical device, merging form and meaning.
Classification
A bespoke identity typeface described as geometry-inspired and expressive, placing it firmly in the display category with a geometric subcategory. Designed for brand use rather than extended text setting.