A three-weight display face drawn from 1930s flat-brush hand lettering seen at the 1933 Chicago World's Fair, capturing the slight contrast and lively stroke endings of the original commercial art.
About
The source material is hand lettering from Westinghouse Corporation's booth at the 1933 Chicago World's Fair, produced by an unknown artist using a narrow flat brush. That influence is visible in the slight stroke contrast and the informal stroke endings on the lowercase a, e, g and r. Three weights – Regular, Semibold and Bold – make it suitable for poster work, invitations and packaging where a warm, period-appropriate character is needed.
Classification
A display typeface modelled on 1930s flat-brush hand lettering, with slight stroke contrast and lively brush-influenced terminals characteristic of commercial art of that era.