Unknown
Masahiro Naruse · Lukas Haider
A typeface by Lukas Haider used in Masahiro Naruse's 2021 anti-cyberbullying motion design campaign, recognised by the Type Directors Club 67th Annual Communication Design Competition.
About
The font appears in an experimental campaign addressing cyberbullying, deployed across digital signage and social media story formats. Its selection alongside unsettling colour palettes and gaming-inspired motifs suggests a typeface suited to high-impact, attention-grabbing contexts. The project received a Certificate of Typographic Excellence from the Type Directors Club in 2021.
Classification
Listed as 'Unknown by Lukas Haider' and used in an experimental motion design campaign; the display category is inferred from its use in eye-catching digital signage and social media contexts where typographic impact is prioritised over legibility at small sizes.