Falling Script
Masahiro Naruse · Masahiro Naruse · 2020

An experimental Latin script typeface from 2020 designed to mimic the top-to-bottom orientation of Asian writing systems, with characters implemented horizontally and rotated for vertical display.
About
Falling Script reframes Latin letterforms within a vertical reading axis, a direction historically foreign to Western typography. Two styles are offered: Regular, which features limited ligatures and multiple lowercase alternates determined by the following character, and Continuous, which includes three sub-styles for more fluid connections. To sidestep technical limitations in standard layout software, characters are drawn horizontally and rotated by the user in applications such as Adobe Illustrator or InDesign.
Classification
A Latin script typeface designed for vertical orientation, borrowing from the top-to-bottom reading direction of Asian scripts. Its flowing, connected letterforms place it firmly in the script category, though its experimental adaptation for vertical use makes it distinctly unconventional.