LDN Mental Block
London Type Foundry · Geoff Waring
A two-style, all-caps display face by former Vogue and Elle creative director Geoff Waring, built from pure geometric forms designed to function as independent graphic shapes.
About
Available in Plain and Linear variants, each letterform is constructed from squares, rectangles, triangles, lines and circles, stripped back to the minimum required for legibility. The stencil-like structure allows individual elements within a single character to be coloured separately, giving the typeface a dual function as a design tool. The family was designed for headline use only and is offered in upper case throughout.
Classification
An all-caps decorative headline face built from geometric primitives — squares, rectangles, triangles, lines and circles — with a stencil-like two-tone construction that allows individual character elements to be independently coloured. Sits firmly in the display category due to its purely headline-oriented, decorative intent.