Wade Grotesque
Letterhead Fonts · Arthur Vanson
A Roman-based display grotesque inspired by Cecil Wade's showcard and poster lettering of the 1920s, offered in six fonts including swash and casual variants.
About
Drawing on the curvaceous lettering tradition used for headlines on showcards and posters from the twenties onwards, the family includes Regular, Casual and Extra weights, each paired with a Swash companion. Though not strictly Art Deco in form, these rounded styles were historically deployed to counterpoint the more angular geometry of the period. The six-font set is designed for headline and display use.
Classification
A Roman-based grotesque with curvilinear, showcard-style letterforms inspired by Cecil Wade's lettering work. The curvaceous stroke construction and headline-oriented proportions place it firmly in the display grotesque tradition of the 1920s and beyond.