Founder's Hand
Jen Wagner Co. · Jen Wagner
A single-weight casual handwriting font drawn from cosmetics palette scrawl, with contextual alternates to break up letter repetition and a lightly textured inked feel.
About
Conceived from the exploratory handwriting found on lipstick palette proofs and creative director mark-ups, the design prioritises legibility at small sizes without losing an organic, in-progress quality. Contextual alternates cycle through letter variants automatically to prevent pattern repetition, and a handful of ligatures add to the sense of quick, natural mark-making. It is best suited as a secondary accent face on packaging, print and social media rather than as a primary typeface.
Classification
A casual, informal handwritten script drawn in Procreate and refined in Glyphs, with contextual alternates to reduce repeat patterns. It mimics the inky scrawl of working notes rather than formal calligraphy.