Reel
Jamie Clark Type · Jamie Clark · 2026
A 2026 display sans with a Flexi-case system that brings lowercase letters to capital height, allowing mixed-case setting without disrupting a tight rectangular headline structure.
About
Reel's defining feature is its Flexi-case system, which grants lowercase letters equal height and visual weight to capitals, enabling tonal variation through case mixing without sacrificing the uniform block associated with all-caps type. Sixteen styles provide a range of weights to fine-tune headlines across different spatial constraints. OpenType alternates include a lowered dot on i and j, and an alternative serifed I for disambiguation.
Classification
A display sans designed for bold headline use, featuring a distinctive Flexi-case system that equalises lowercase and capital heights. Its rectangular structure and weight range position it firmly as a display typeface rather than a general-purpose sans-serif.