Plathorn
Insignedesign · Jeremy Dooley
A wide-ranging geometric sans from Jeremy Dooley, drawing on American sign-painting and package lettering of the early twentieth century, with condensed and extended subfamilies.
About
Plathorn takes its cues from the lettering traditions of early twentieth-century American commercial art, carrying a barely-there hint of a serif at stroke terminals. The family spans three widths — condensed, regular and extended — giving it practical reach across magazine, branding and display applications. Its straightforward, unadorned construction positions it as a functional workhorse rather than a decorative face.
Classification
A geometric sans-serif with minimal semi-serif detailing, drawing on early twentieth-century American sign painting and package lettering traditions. The family includes condensed and extended subfamilies, placing it within a broad geometric workhorse category.