A hyperfamily of over 70 fonts inspired by hand-painted Southern US barn advertisements and roadside signage, spanning sans, serif, script and ornament sub-families with built-in distress textures.
About
Rooted in the post-war vernacular lettering of the American South, Look comprises three main sub-families each offered in three weights, with shadow variants, swashes and stylistic alternates accessible via OpenType features. The compact proportions and distressed character suit headline, logo and pull-quote work. Ornament fonts and shadow layers allow layered composition in the manner of historic painted signs.
Classification
A hyperfamily drawing on American hand-painted signage and wood type traditions, spanning serif, sans-serif, script and ornament sub-families with distressed textures throughout. The vernacular, post-war Americana aesthetic places it firmly in the display category.