Ashemore Softened
Insignedesign · Jeremy Dooley
A rounded companion to the Ashemore family, introducing blunted terminals to the Art Nouveau-inflected design across six weights and three widths, totalling 36 fonts.
About
Ashemore Softened retains the flamboyant Art Nouveau and Arts and Crafts character of the original Ashemore, with rounded terminators softening the face into something friendlier and more contemporary. The superfamily spans six weights from Thin to Black in Condensed, Regular and Extended widths. OpenType features include small caps, alternates, multiple numeral sets and automatic ligatures, with coverage for over 40 extended Latin languages.
Classification
A rounded display typeface rooted in Art Nouveau and Arts and Crafts stylistic traditions, distinguished by blunted terminals that give it a contemporary, friendly character while retaining decorative flamboyance.