KPop Demon Hunters Graphics Kit
Hoodzpah · Amy Hood, Jennifer Hood · 2026
A bespoke graphics kit produced for Netflix's KPop Demon Hunters animated film, comprising custom typography, badges, Honmoon borders and decorative elements for use by consumer product licensees.
About
Developed in collaboration with Netflix Global Consumer Products, the kit draws on a pop-maximalist and celestial-surrealist visual language with high contrast between light and dark. Custom type sits alongside typographic badges and the Honmoon border system, which licensees can apply across packaging, marketing graphics, products and social media. Assets have already appeared on a limited-edition McDonald's meal, toy and game packaging, sticker sets, accessories and merchandise.
Classification
Bespoke typographic work created for a Netflix branded graphics kit, combining custom display lettering with decorative badge and border elements in a pop-maximalist, celestial aesthetic.