Kentucky Americana Triangle Brand Identity & Tourism Guide
Hoodzpah · Amy Hood, Jennifer Hood · 2026
A custom brand identity and type system for the Kentucky Americana Triangle tourism initiative, built around retro Americana ephemera and featuring star-counter monograms with ball terminal swashes.
About
Developed by Hoodzpah for Lexington agency Coomer and Team Kentucky, the project encompasses a logo identity, type and colour system, and a 25-illustration guidebook drawing from bluegrass posters, matchbooks, souvenir scarves and travel postcards. The primary palette pairs Bluegrass Blue and Corvette Red against a Mother-of-Pearl Cream ground, lending a warm, period-correct feel. The resulting guidebook is designed as a keepsake object intended to function beyond a standard tourism brochure.
Classification
The custom lettering and type system is described as retro-inspired with star counters and ball terminal swashes, evoking classic Americana ephemera; this places it firmly in the display/retro americana category rather than any neutral text category.