Il Gatto
Hoodzpah · Amy Hood
A custom hand-lettered script wordmark created for Il Gatto, an Italian restaurant in La Habra, California, evoking the charming irregularity of traditional trattoria signage.
About
Designed by Amy Hood at Hoodzpah, the lettering takes deliberate cues from the idiosyncratic painted signs found on Italian trattorias, with a loose, wonky quality that resists the polish of a digital typeface. The wordmark was physically handpainted onto the restaurant building, extending the authenticity of the letterforms into the architecture itself. It anchors a broader identity system including menus, signage, coasters and business cards.
Classification
A hand-lettered custom script wordmark designed to evoke the informal, irregular signage of Italian trattorias. The deliberately wonky, handpainted quality places it firmly in the casual script category rather than formal calligraphic script.