Disney Godmothered Title Treatment
Hoodzpah · Hoodzpah · 2020
A series of custom-lettered title treatment explorations created for the Disney+ holiday film Godmothered, spanning script, serif and sans-serif approaches with hand-drawn and fairy-tale motifs.
About
Hoodzpah produced multiple rounds of bespoke movie logo concepts for Disney, working under the direction of the studio's creative advertising team while the film was still in production. Concepts ranged from rough, imperfect hand-drawn lettering to treatments incorporating emoji and social media sticker aesthetics, each intended to reflect the film's modern fairy-tale premise. None of the Hoodzpah concepts were ultimately selected for the final title, though the studio was credited as a contributor to the development process.
Classification
Custom hand-lettered title treatment explorations spanning script, serif and sans-serif styles, created specifically for a Disney+ film logo. The work is display-oriented bespoke lettering rather than a retail typeface.