Chester Place
Hoodzpah · Amy Hood · 2025
An original Hoodzpah display typeface with bold letterforms and flare serifs, designed to evoke a genuine, heritage quality without pretension.
About
Chester Place was developed by Hoodzpah for the Rooted Farmers rebrand, where its bold letterforms and flare serifs were chosen to convey an unpretentious, heritage character suited to an agricultural audience. The design draws on the visual language of old farmers' almanacs and seed sacks, sitting comfortably alongside rustic Americana references. Listed as coming soon at the time of the project's publication in 2025.
Classification
Described as having bold letterforms and flare serifs with a heritage quality, placing it firmly in the display serif category with characteristics reminiscent of vintage American lettering traditions.