California Classic Summer League Brand Identity
Hoodzpah · Amy & Jennifer Hood · 2024
displaylogo and identity
A logo and brand identity system created by Hoodzpah for the NBA's California Classic Summer League, encompassing logos, secondary marks and poster design.
About
Developed in collaboration with the Sacramento Kings creative team, the identity was applied across score chyrons, broadcast graphics, jumbotron displays and embroidered merchandise. The system reflects a Californian summer aesthetic suited to the annual NBA Summer League event held across Sacramento and San Francisco.
Classification
This is a brand identity and logo system project rather than a retail typeface, so display is the most appropriate category given its illustrative and logotype-driven nature.
Weights
Regular
Languages
Latin
Tags
displaylogosportsidentityillustrationsummernbacalifornia