Belmonty's Burgers Rebrand
Hoodzpah · Amy Hood, Jennifer Hood · 2026
A custom fat-bottomed italic serif wordmark designed for the rebranded Belmonty's Burgers at Belmont Park in Mission Beach, California.
About
Created by Hoodzpah's Amy and Jennifer Hood as part of a full brand identity overhaul, the wordmark was selected from three presented concepts for its bold, expressive character. The letterforms combine a hefty serif construction with an italic slant suited to the restaurant's 'Endless Summer' positioning. The bespoke type sits within a wider visual system that includes icons, patterns, mascot illustration and placemaking.
Classification
The typeface described is a bespoke, fat-bottomed italic serif wordmark created specifically for Belmonty's Burgers, placing it firmly in the display/custom lettering category.