Medium moments
Franziska Weitgruber · Franziska Weitgruber
Custom animated lettering created for Medium's Words That Matter collection, cycling through backslanted, upright and slanted styles to represent past, present and future.
About
Produced for Medium's annual Words That Matter editorial project, the lettering uses animation to express the non-static nature of time. The three stylistic positions — backslanted, upright and slanted — loop continuously, each corresponding to a temporal state. The work sits at the intersection of type design and motion, functioning as expressive display lettering rather than a deployable typeface.
Classification
Custom lettering work cycling through backslanted, upright and slanted styles, placing it firmly in the display and expressive lettering category rather than a text or body type family.