ASB Alubagger
Franziska Weitgruber · Franziska Weitgruber
A bespoke lettering project for the ASB custom motorcycle Alubagger, drawing on the expressive traditions of Novarese and Excoffon to match the bike's dynamic visual character.
About
Created to complement the design of the ASB Alubagger custom bike, these letterings take inspiration from Italian and French typographic heroes, particularly Aldo Novarese and Roger Excoffon. The forms aim to convey speed and an almost superhero-like energy, functioning as an integrated part of the motorcycle's overall design rather than a standalone typeface.
Classification
Custom lettering commission with a dynamic, expressive character referencing Italian and French type traditions; designed specifically for a custom motorcycle and not released as a retail typeface.