Good Direction Sans
FOLCH · Pablo Fernández · 2021
A signage-rooted humanist sans originally commissioned for wayfinding agency Avanti, built around open letterforms, geometric construction and an extensive set of directional arrow glyphs.
About
Designed by Pablo Fernández at FOLCH for Avanti's wayfinding and urban design practice, Good Direction Sans translates the legibility demands of classic signage typography into a contemporary retail typeface. Geometric shapes pair with abrupt junctions and open apertures, while 10 stylistic sets and a rich bank of directional arrows give it genuine utility in environmental and navigational contexts. Currently available in one weight, with additional cuts in development.
Classification
Humanist sans with geometric construction, rooted in wayfinding and signage tradition. Open apertures and abrupt junctions keep legibility high at smaller sizes. Features 10 stylistic sets, an extensive directional arrow glyph set, and OpenType support for fractions, ordinals, sub/superscripts and localised forms. Currently released as a single weight; additional weights listed as forthcoming.