MegaMegaTypeType
A geometric sans-serif variable font designed in 2019 for the rebranding of the Italian retail cooperative Coop, drawing on the Albe Steiner and Bob Noorda logotype from 1985.
About
Seitu takes the diagonal details found in the 'c' and 'p' of the historic Coop logotype as its defining typographic feature, spreading that rhythm across the full character set. Nine weights are available as individual fonts or as a single variable font along the weight axis. Futura and Gill Sans are cited as primary influences, though the design prioritises screen and print legibility above geometric purity.
Classification
A geometric sans-serif drawing from Futura and Gill Sans, with distinctive diagonal details in the 'c' and 'p' derived from the Coop logotype designed by Albe Steiner and refined by Bob Noorda in 1985.